Like any career, the amount of time and effort you put into your work will determine how successful you are and how much you earn. Home staging can be lucrative but you need to put in the work.
I got lucky when I entered the home staging world. My first job was through the agent who sold my own house. After that, I had to work hard for my money. My early jobs included a lot of time on the phone, driving to and from the homes a number of times, finding the best places to rent furniture (now I have good stock and I rent it out to other home stagers), quoting and reworking my quotes, and constantly negotiating.
I have the process down pat now and I train other home stagers how to do it. I’ve learned the hard way what makes money and what doesn’t. I’ve learned the best way to quote, how to charge for consultations or for stages and even learned to quote off photographs or off plan.
Let’s look at how much you can earn doing consultations versus staging an empty home.
Fees for home staging consultations
A consultation is when you advise the seller what they can do to make the home look better and sell quickly, but don’t do the actual staging. You can charge a fair amount for a consultation, but you need to do a few a month to make serious money.
I have a set consultation fee by the hour. Other stagers charge per room.
Fees for staging vacant properties
The amount you charge for to do full home staging depends on a number of factors. Your fee will depend on the size of the home, how many rooms need staging, if the garden requires work and which area the home is in.
Area is important. If the home is huge and in an upmarket area, you can charge a fair amount of money. You are going to have to work hard to make your money, making the home look gorgeous and glamorous, renting the right kind of furniture, having a team of movers and a moving truck.
Small homes in average areas may prove to be more financially viable for you as you can do more of them with less furniture.
Who your client is, is another important factor. If you have a client who gives you regular home staging work, you might want to be flexible with your fees.
Experience and expertise
What you earn as a home stager is also going to depend on the experience and expertise you have. These days I have sellers calling me, rather than the other way round. I love it. So my advice is read as much as you can, learn, get experience, be good at what you do, market yourself well and soon sellers will be calling you too!
Call me and let’s make it happen together.