Branch in a Glass Jar

5:

Quoting & getting paid

  • What are the best options for getting paid?

  • Which options are higher risk?

  • How much does it actually cost to stage empty rooms?

Writing on Computer

6:

Legal stuff

Admin is part of any business, unfortunately.

  • What are the legal issues?

  • What does your contract with your clients need to say?

  • What legal entity should your business be?

Green Cabinet

7:

Marketing and social media

No business can succeed without marketing.

  • How do you reach clients?

  • What's your business's identity?

  • Where and how should you market?

Beige Home Items

Your final project

Your final project incorporates all your learning. 

If you do it well, you will pass the course and receive a certificate.

1

MODULE 1:

INTRODUCTION TO HOME STAGING

Why home staging works

Review of “bad” examples

Different styles of staging internationally

How and when home staging started

The difference between home staging and interior decorating

Misunderstandings about home staging

Our definition of home staging

Staging as a marketing tool

Home staging statistics

Main points about home staging

Psychological issues for sellers

What happens of a seller does not prepare their home

Comparing seller’s investment in staging

Practical exercises

2

MODULE 2:

PRINCIPLES OF HOME STAGING

There are specific staging guidelines when working with sale or rental properties. ​

  •  

  • Clearing out clutter

  • Depersonalizing

  • Making buyers feel “at home

  • ”Fixing problem areas

  • Repairs list

  • Painting before and after examples

  • Cleaning list

  • Furnishing and styling

  • What you want to achieve

  • Preparing for visits

  • Analysing before and after examples

  • Practical exercises

3

MODULE 3:

PHOTOGRAPHY 

  • Buyers look at properties for sale online first, which is why photographs are so important.

  • In this module, we focus on the important do’s and don’ts of photographing properties for sale or rent.

  • Even if you ultimately prefer to use a professional photographer, you need to know these basic principles.

  • Why good photos are important

  • Basic principles

  • Do’s and don’ts

  • Examples

  • Practical exercises

4

MODULE 4:

YOUR FIRST PROJECT

  • In this module, we assume you are venturing out to do your first professional staging job. Exciting, but perhaps a little daunting.

  • We guide you through the various types of staging possibilities and services you could offer.

  • We provide two forms with all the information you need to use in your actual work: one for empty houses and one for occupied homes.

  • There is also a list of what every stager needs in your toolkit!

  • We discuss options for sourcing furnishings and the big day – the day you install. We end with practical exercises that consolidate what you have learned in this module.

  • Your services

  • The first visit

  • Information you need: Checklist for empty and occupied properties

  • Managing clients and contractors

  • Buying or renting furnishings

  • Home staging toolkit

  • The day of staging

  • The after sales process

  • Practical exercises

5

MODULE 5:

PHILOSOPHY & QUOTING

  • We examine different options for getting paid and the risks associated with each. We spend time working out the costs of staging three rooms in an actual empty house that I’ve staged. 

  •  

  •  

  • Another important aspect we talk about at length is feeling empowered, valuing yourself and charging professional fees.  As usual, we end with practical exercises.

  • Transparency and professionalism

  • Communication about prices

  • Charging options: How to get paid

  • Risks compared

  • Costing, areas staged, and duration of stage

  • Your costs

  • Valuing yourself

  • Doing an example costing of staging three empty rooms

  • Practical exercises

6

MODULE 6:

ADMIN ISSUES

  • Admin is part of any business, and in this module we focus on admin that pertains specifically to home staging enterprises.

  •  

  •  

  • Apart from the legal aspects, we deal in detail with different ways of quoting, invoicing and the essentials of your agreement with the seller (or whoever is paying for your services).

  • We share actual quotes and agreements and end with optional practical exercises.

  • What legal entity is best for you

  • Options for packaging your quotes, with examples

  • What needs to be in the quote and what is optional

  • Invoicing

  • The agreement: client and home stager’s responsibilities and example

7

MODULE 7:

MARKETING

  • A large part of any business is getting known for your services and identifying your branding. In this module, we deal in detail with different aspects of marketing, how you reach clients, creating your identity and your marketing materials.  We show you many examples, and I give you examples from my own branding journey. ¢ Marketing material and branding: examples of brochures, business cards etc

  • Defining your identity

  • Start up costs

  • Marketing strategies you can do for free or that require some investment

  • Social media options: which suit your business best

  • How to network and with who

  • Maintaining a positive attitude to your business

  • Practical exercises

FINAL

PROJECT

YOUR FINAL  PROJECT

This is a practical exercise of your choice, which challenges and develops you as a home stager.

You send me your before and after photos, and I give you feedback to evaluate and possibly improve your project.

If you pass, you become an accredited home stager!

White Room

1:

Introduction to Home Staging

  • How staging appeals to a buyer's mind and heart

  • Statistics that show that staging works

  • What happens if buyers don't stage

  • Is staging the same as interior decorating?

Wall Decor

 2: 

Preparing the Home and Understanding the Principles of Home Staging

  • Approx 20 plus staging principles

  • Discuss Before and Afters

  • How to prepare the house for showings

Camera Books

3: 

Photography

  • Crucial do's and dont's when photographing sale properties

  • Get great photos for your home staging website

Hanging a Nail on the Wall

4:  

Your first project

  • How do you deal with your first project?

  • Invaluable checklist for properties

  • Ideas for sourcing furnishings

  • What's going to happen on the day of installation

Module 1:

Have you got the right mindset?

  • In this module, we focus on why your mental attitude is so important to achieve any business success.

  • By changing your attitude, you will change your business.

  • We also focus on discipline and routines that successful business people follow.

Module 2: 

Expand your network of potential clients

  • Getting more clients is the way to grow our businesses, right?

  • To do that, you need to know exactly who you're targetting as your ideal client and where to find them​.

  • Once you've found them, you need to know how to communicate with them to clinch the deal.

Module 3: 

Redefine your services

  • This module is about your home staging business specifically.

  • What services do you offer?

  • How have you positioned them?

  • Are you offering a solution to your clients' problems?

  • If you can solve your client's current challenge, you've opened that all important door to working them them.

Module 4:

Persuading your client to work with you specifically 

  • Do you know how to distinguish yourself from other Home Stagers?

  • By creating your niche in the market with a memorable profile, you will be able to compete against other Home Stagers without lowering your fees.

  • This module also focusses on creating a convincing presentation that gets you the business.

Module 5: 

Building systems to be top of mind for your clients

  • ​To be top of mind for your client ideal, you need to implement consistent systems. Only with these, will you achieve consistent results - the steady flow of business. 

  • Here we learn about how to stay in frequent contact with your ideal clients.

  • Also how to create appropriate marketing content in your social media, emails and blogs. 

Module 6: 

Pricing and quoting

  • Last, but very importantly, we focus on making money consistently once you've reached your client.

  • How do you present a quote that appeals to your client? Is a monetary value enough, or do you need to put more info? If yes, what?

  • How do your clinch the deal?

Learning materials

  • 7 videos that you can play at your own pace

  • 7 workbooks with notes

  • Practical exercises at the end of each module

  • A hands-on staging project

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