5:
Quoting & getting paid
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What are the best options for getting paid?
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Which options are higher risk?
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How much does it actually cost to stage empty rooms?
6:
Legal stuff
Admin is part of any business, unfortunately.
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What are the legal issues?
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What does your contract with your clients need to say?
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What legal entity should your business be?
7:
Marketing and social media
No business can succeed without marketing.
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How do you reach clients?
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What's your business's identity?
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Where and how should you market?
Your final project
Your final project incorporates all your learning.
If you do it well, you will pass the course and receive a certificate.
1:
Introduction to Home Staging
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How staging appeals to a buyer's mind and heart
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Statistics that show that staging works
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What happens if buyers don't stage
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Is staging the same as interior decorating?
2:
Preparing the Home and Understanding the Principles of Home Staging
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Approx 20 plus staging principles
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Discuss Before and Afters
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How to prepare the house for showings
3:
Photography
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Crucial do's and dont's when photographing sale properties
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Get great photos for your home staging website
4:
Your first project
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How do you deal with your first project?
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Invaluable checklist for properties
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Ideas for sourcing furnishings
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What's going to happen on the day of installation
Module 1:
Have you got the right mindset?
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In this module, we focus on why your mental attitude is so important to achieve any business success.
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By changing your attitude, you will change your business.
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We also focus on discipline and routines that successful business people follow.
Module 2:
Expand your network of potential clients
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Getting more clients is the way to grow our businesses, right?
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To do that, you need to know exactly who you're targetting as your ideal client and where to find them.
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Once you've found them, you need to know how to communicate with them to clinch the deal.
Module 3:
Redefine your services
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This module is about your home staging business specifically.
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What services do you offer?
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How have you positioned them?
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Are you offering a solution to your clients' problems?
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If you can solve your client's current challenge, you've opened that all important door to working them them.
Module 4:
Persuading your client to work with you specifically
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Do you know how to distinguish yourself from other Home Stagers?
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By creating your niche in the market with a memorable profile, you will be able to compete against other Home Stagers without lowering your fees.
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This module also focusses on creating a convincing presentation that gets you the business.
Module 5:
Building systems to be top of mind for your clients
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To be top of mind for your client ideal, you need to implement consistent systems. Only with these, will you achieve consistent results - the steady flow of business.
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Here we learn about how to stay in frequent contact with your ideal clients.
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Also how to create appropriate marketing content in your social media, emails and blogs.
Module 6:
Pricing and quoting
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Last, but very importantly, we focus on making money consistently once you've reached your client.
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How do you present a quote that appeals to your client? Is a monetary value enough, or do you need to put more info? If yes, what?
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How do your clinch the deal?