5:

Quoting & getting paid

• What are the best options for getting paid?

• Which options are higher risk?

• How much does it actually cost to stage empty rooms?​

6:

Legal stuff

Admin is part of any business, unfortunately.

• What are the legal issues?

• What does your contract with your clients need to say?

• What legal entity should your business be?

7:

Marketing and social media

No business can succeed without marketing.

• How do you reach clients?

• What's your business's identity?

• Where and how should you market?

Your final project

Your final project incorporates all your learning. 

If you do it well, you will pass the course and receive a certificate.

1:

Introduction to Home Staging

• How staging appeals to a buyer's mind and heart

• Statistics that show that staging works

• What happens if buyers don't stage

• Is staging the same as interior decorating?

 2: 

Preparing the Home and Understanding the Principles of Home Staging

• Approx 20 plus staging principles

• Discuss Before and Afters

• How to prepare the house for showings​

3: 

Photography

• Crucial do's and dont's when photographing sale properties

• Get great photos for your home staging website​

4:  

Your first project

• How do you deal with your first project?

• Invaluable checklist for properties

• Ideas for sourcing furnishings

• What's going to happen on the day of installation

Module 1:

Have you got the right mindset?

• In this module, we focus on why your mental attitude is so important to achieve any business success.

• By changing your attitude, you will change your business.

• We also focus on discipline and routines that successful business people follow.

Module 2: 

Expand your network of potential clients

• Getting more clients is the way to grow our businesses, right?

• To do that, you need to know exactly who you're targetting as your ideal client and where to find them​.

• Once you've found them, you need to know how to communicate with them to clinch the deal.

Module 3: 

Redefine your services

• This module is about your home staging business specifically.

• What services do you offer?

• How have you positioned them?

• Are you offering a solution to your clients' problems?

• If you can solve your client's current challenge, you've opened that all important door to working them them.

Module 4:

Persuading your client to work with you specifically 

​

• Do you know how to distinguish yourself from other Home Stagers?

• By creating your niche in the market with a memorable profile, you will be able to compete against other Home Stagers without lowering your fees.

• This module also focusses on creating a convincing presentation that gets you the business.

Module 5: 

Building systems to be top of mind for your clients

• ​To be top of mind for your client ideal, you need to implement consistent systems. Only with these, will you achieve consistent results - the steady flow of business. 

• Here we learn about how to stay in frequent contact with your ideal clients.

• Also how to create appropriate marketing content in your social media, emails and blogs. 

Module 6: 

Pricing and quoting

• Last, but very importantly, we focus on making money consistently once you've reached your client.

• How do you present a quote that appeals to your client? Is a monetary value enough, or do you need to put more info? If yes, what?

• How do your clinch the deal?

Learning materials