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The Professional Home Staging Business Course

Are you creative? Do you love decor? Are you ready to do something new?

 

This course is for people who want to start a home staging business and who want to show clients they've earned a certificate. It takes 4-6 weeks to complete. It's 100% online.

 

The course gives you all the fundamental information, checklists, forms and practice to successfully start your own home staging business.

Let's get going!

Before you read on...

Before anyone embarks on learning something new, and especially a new career, you have a lot of questions. The most important question is: Is this for me?

 

I've put together some information to help you decide.

What does a home stager do?

A home stager's job is to use our staging techniques and inventory to increase the chances of a property selling fast. 

When someone puts their property on the market, it becomes a product like any other, competing for buyers. Home stagers aim to present the property to the market in the best possible way. 

Why do sellers and agents need home stagers?

Sellers are not objective about our own properties. They are financially and emotionally invested in them. So, sellers are not the best people to answer these questions:

  • Can my home compete with 100s of others photographically? Does it outshine the competition? ​

  • Does it present in a way that appeals to buyers? Do I even know what buyers want?

  • Do I want to stick to my style because it's mine, or do I want to sell my house?

Home stagers change this...
Home stagers change this...

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To this!
To this!

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Home stagers change this...
Home stagers change this...

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Home stagers turn an empty room...
Home stagers turn an empty room...

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into a warm, comfy living space
into a warm, comfy living space

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Home stagers turn an empty room...
Home stagers turn an empty room...

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Another fantastic transformation!

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Another transformation!
Another transformation!

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Another fantastic transformation!

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Do I have what It takes to be a Home Stager? 

If you're passionate about decoration and houses, I think you’ve already met most of the requirements! Having spatial vision is also important, but, in general, if you like decor and interior design, it’s something innate that you already have. 

 

Do you communicate easily with people? Communication with the client is important since you have to be able to tell the homeowner how they need to present their home and that’s not always easy. If you’re not so confident about talking with sellers and agents, don’t worry. We spend a lot of time talking about this topic in the course.

 

Knowing something about marketing and sales is paramount to starting your own business, but again, don't worry, I've got you covered! We talk in detail about marketing and sales in our online course.

 

By the way, I don’t have a background in marketing and sales, so I’ve learned along the way through trial and error and doing some courses, and I’m pretty good now! If I can do it, so can you!

Why we love what we do!
SOLD in 1 day!

SOLD in 1 day!

SOLD in 30 days!

SOLD in 30 days!

Rented in 30 days!

Rented in 30 days!

SOLD in 3 weeks!

SOLD in 3 weeks!

SOLD in 4 days!

SOLD in 4 days!

SOLD in 1 day!

SOLD in 1 day!

Do I need to train as a Home Stager?

 

To start working as a Home Stager, it is not mandatory to have gone through Home Staging training. It is an unregulated sector and no one is going to ask you for the diploma! 

 

That said, and I tell you from experience, it helps you enormously to train as a Home Stager. If you have a basic talent for Home Staging, your work will be mainly based on your intuition (nothing wrong with that!).

 

However, if you know why you do things and can give convincing explanations to sellers about the whys, you increase your credibility and your chance of getting the job!

 

Apart from learning the techniques of Home Staging, my training helps you to learn how to organise, how to quote, how to market yourself to clients and how to make money. 

By the way, my course is accredited by the largest home staging association, the IAHSP. Although this is a private organisation, they do not get paid to evaluate at your course. That way, they can be totally objective and reject courses that don’t meet international standards. I’m happy to say that my course was accredited in 2020.

 

You will get a certificate after you complete the project successfully referencing this accreditation.

Conclusion: You save a lot of time and money by investing in hands-on training.

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Do this quick exercise. If you enjoy it, you'll be a great Home Stager!
What would you tell the seller about staging this room?
What would you tell the seller about staging this room?
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How would you stage this messy home office?
How would you stage this messy home office?
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How would you stage this plain bedroom?
How would you stage this plain bedroom?
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Can I combine this job with my other responsibilities?

 

It doesn't matter if you have another job or you’re busy with kids, Home Staging is relatively easy to combine and plan in your free time. 

 

For example, you can arrange to visit houses on weekends or in the morning, when your children are at school. Sending emails to customers can be done at any time; you can use an email scheduling program to send the email at a certain time.

 

And once you get a Home Staging project, it's a matter of talking about timing with the owners. If they live in the house, you’ll need to coordinate with them and if the house is uninhabited, it’s even easier to work at a time that suits you. 

 

Unless you have savings, I do advise you to continue with your usual work until you are more established as a Home Stager. You need to give yourself time as an entrepreneur to develop your business and find customers. I don't know any sector where from day one  a person makes money. Having a realistic plan is important and necessary.

 

In our Home Staging training we spend a lot of time helping you in the search for clients.
 

How much does a Home Stager make?

How much you earn depends on a number of factors, including what services you offer and obviously how many projects you do in a year. There's no one answer to this question.

Here's a blog I wrote that will shed more light for you.

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What's in the course

7 modules of pre-recorded videos 

1 project with personal evaluation

7 workbooks with notes

3 practical exercises per modules

Checklists & forms

Templates of agreements, quotes & invoices

50+ home staging design principles

Interior Design

MODULE 1:

INTRODUCTION TO HOME STAGING

  • Why home staging works

  • Review of “bad” examples

  • Different styles of staging internationally

  • How and when home staging started

  • The difference between home staging and interior decorating

  • Misunderstandings about home staging

  • Our definition of home staging

  • Staging as a marketing tool

  • Home staging statistics

  • Main points about home staging

  • Psychological issues for sellers

  • What happens of a seller does not prepare their home

  • Comparing seller’s investment in staging

  • Practical exercises

MODULE 2:

PRINCIPLES OF HOME STAGING

There are specific staging guidelines when working with sale or rental properties. ​

  • Clearing out clutter

  • Depersonalizing

  • Making buyers feel “at home

  • ”Fixing problem areas

  • Repairs list

  • Painting before and after examples

  • Cleaning list

  • Furnishing and styling

  • What you want to achieve

  • Preparing for visits

  • Analysing before and after examples

  • Practical exercises

MODULE 3:

PHOTOGRAPHY 

Buyers look at properties for sale online first, which is why photographs are so important.

In this module, we focus on the important do’s and don’ts of photographing properties for sale or rent.

Even if you ultimately prefer to use a professional photographer, you need to know these basic principles.

  • Why good photos are important

  • Basic principles

  • Do’s and don’ts

  • Examples

  • Practical exercises

MODULE 4:

YOUR FIRST PROJECT

In this module, we assume you are venturing out to do your first professional staging job. Exciting, but perhaps a little daunting.

We guide you through the various types of staging possibilities and services you could offer.

We provide two forms with all the information you need to use in your actual work: one for empty houses and one for occupied homes.

There is also a list of what every stager needs in your toolkit!

We discuss options for sourcing furnishings and the big day – the day you install. We end with practical exercises that consolidate what you have learned in this module.

  • Your services

  • The first visit

  • Information you need: Checklist for empty and occupied properties

  • Managing clients and contractors

  • Buying or renting furnishings

  • Home staging toolkit

  • The day of staging

  • The after sales process

  • Practical exercises

MODULE 5:

PHILOSOPHY & QUOTING

We examine different options for getting paid and the risks associated with each. We spend time working out the costs of staging three rooms in an actual empty house that I’ve staged. 

Another important aspect we talk about at length is feeling empowered, valuing yourself and charging professional fees.  As usual, we end with practical exercises.

  • Transparency and professionalism

  • Communication about prices

  • Charging options: How to get paid

  • Risks compared

  • Costing, areas staged, and duration of stage

  • Your costs

  • Valuing yourself

  • Doing an example costing of staging three empty rooms

  • Practical exercises

MODULE 6:

ADMIN ISSUES

Admin is part of any business, and in this module we focus on admin that pertains specifically to home staging enterprises.Apart from the legal aspects, we deal in detail with different ways of quoting, invoicing and the essentials of your agreement with the seller (or whoever is paying for your services).

We share actual quotes and agreements and end with optional practical exercises.

  • What legal entity is best for you

  • Options for packaging your quotes, with examples

  • What needs to be in the quote and what is optional

  • Invoicing

  • The agreement: client and home stager’s responsibilities and example

MODULE 7:

MARKETING

A large part of any business is getting known for your services and identifying your branding. In this module, we deal in detail with different aspects of marketing, how you reach clients, creating your identity and your marketing materials.  We show you many examples, and I give you examples from my own branding journey.

  • Marketing material and branding: examples of brochures, business cards etc

  • Defining your identity

  • Start up costs

  • Marketing strategies you can do for free or that require some investment

  • Social media options: which suit your business best

  • How to network and with who

  • Maintaining a positive attitude to your business

  • Practical exercises

YOUR FINAL  PROJECT

  • This is a practical exercise of your choice, which challenges and develops you as a home stager.

  • You send me your before and after photos, and I give you feedback to evaluate and possibly improve your project.

  • If you pass, you become an accredited home stager!

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