My story goes like this. I was 56, had been a plain language writer for ever and could do it with my eyes shut, my marriage was going downhill... and I knew I needed a change.
It came in the form of a fluke. I had bought and refurbished a little investment house, which the agent said would be difficult to sell empty, and had I thought about staging it?
I hadn't. But I did. Luckily, I was always obsessed with decor, so it came naturally. It sold on the first day (every agent and seller's dream), with crowds of people flocking to see it, it looked so good. The same agent then asked me to do another property that hadn't sold for 7 months. Lo and behold! It sold 3 weeks after I staged it. My first business, Home Stagers Cape Town, was born. Since then I've staged dozens of properties, in all sizes, styles and price ranges.
85% of the properties I staged between October 2017 and December 2019 sold within 30 days, with 30% of those selling on Day 1. (Excluded are properties where the seller decided not to sell).
Just under a year later, I launched Home Stagers Training, the education online arm of my staging company. I partnered with Caroline Jurgens of Lúmina Instituto de Home Staging, a highly experienced home stager who had been delivering her online course since 2013. I wanted to base my course one that I knew to be excellent. As Caroline has trained hundreds (literally) of home stagers who rave about her and the course, I knew this was the one. I had lived in Spain in my 20s, so was able to translate it into English and make the necessary adaptations.