Liesa Jossel
homestagerctcourse@gmail.com
HOME STAGING COURSES
Kickstart your Home Staging career or side hustle today
Learn how to monetise your passion
Hello
I'm Liesa Jossel, a professional home stager and home staging trainer. I live and work in Cape Town, South Africa.
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This site is for anyone interested in taking a home staging course. Home staging is the preparation of properties for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, so that it sells more swiftly and for more money.
My Story
I became a home stager at 56.
Like a lot of people, I thought flipping a house is easy. It was not. When it came to selling it, the real estate agent told me it was going to be hard if it was empty and asked if I'd heard of home staging. I hadn't. I quickly learned.
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I borrowed from friends and used my own furniture, and made the house look like a beautiful home. It sold on the first day. The agent loved it. A few weeks later she asked me to stage another property. It also SOLD quickly. I was on a roll.
I decided to phase out my work as a plain language legal writer and start a home staging business. I've staged dozens of properties, in all sizes, styles and price ranges. Of course, staging a couple of properties doesn't prepare you to run a profitable business.
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In 2019 I launched my home staging courses. I love training new home stagers. It's so rewarding to see people go on to start their own successful businesses, as many of my students do. I keep in touch with nearly all of them, and it's a joy to follow their careers.
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I hope you'll be one of them.
Liesa x
Past students speak
Services home stagers provide
Gugulethu Kubekha
The course has exceeded my expectations way more than I’ve anticipated. The highlight of the course for me were the legal and financial aspects, how to quote and source, and draft a contract.
Marcelle Farrell
Making this decision to change my career path was very daunting. But the course is so easy to use, the videos are very detailed and practical, it gives you a great foundation to build from. I gained a lot of knowledge and insight to the world of Home Staging.
Alexa Rex
This course was so informative. I am adding this service to my professional home organising business. Liesa is a knowledgeable instructor and is passionate about growing the Home Staging industry in South Africa. Thank you so much Liesa!!
Michaela Oppitz
Thank you for being such an encouraging, personal and personable teacher. What a blessing for me to have found you in a sea of professional changes and innovation in business and enterprise.
Charne Wentzel
I thoroughly enjoyed this course. I appreciated the opportunity to work at my own pace and having access to you to call and ask questions. Your passion for this industry shines through as you continue to make yourself available to your students.
Caron Bronkhorst
The course was amazing and really opened my eyes to Home Staging and what it entails. I liked that you also explained the psychology side behind why you do Home Staging and how it affects people buying and selling which is so important.
Atilia Greyvenstein
Thank you for a wonderful course. Great presentation style with opportunities to ask questions and communicate. It improved me both personally and professionally. I enjoyed the course and found it very informative. (Photo with business partner, Sandy Li)
Lesley Penn
The course exceeded my expectations.
I'm an estate agent, and since doing the course and learning about staging, I sold a property that I staged “unseen”.
Competition is good for home staging
People sometimes ask me why I'm creating my own competition. I own a successful home staging business, Home Stagers Cape Town, and I also train others to run their own home staging businesses.
Home staging is an accepted part of marketing a property in many parts of the world. Here, it's still new and there are few home staging businesses.
Having more home staging businesses will raise awareness of the benefits of home staging, which helps to educate potential customers about the value of this service. As awareness grows, more homeowners will stage their homes before selling and more real estate agents will encourage sellers to stage. This will create more opportunities for all our home staging businesses to grow and expand.
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Those home staging businesses that enter the market early will have an advantage on newcomers. Will you be one?
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International Recognition & Awards for my Courses
I am a three-time winner for Industry Leadership: 2019, 2020 & 2021
Graduate Students' Home Staging Businesses
Many students have gone on to create their own home staging businesses.
Some choose to do it as a single source of income; others combine it with allied services, such as decluttering, interior decorating, furniture restoration, cleaning services, real estate ...
There are many avenues for home staging.
What will you choose?
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Media
As staging becomes better known in South Africa, more magazines and radio shows are reaching out to educate their audiences. Here are a few articles I've been featured in.
A short introduction to home staging.